Jip is the founder and CEO of &samhoud media and The VR Cinema. His digital agency is based in Amsterdam and creates leading VR and AR experiences for business as well as the consumer market. His latest highlights are the premiere of the virtual reality ballet piece Night Fall and the launch of the Albert Heijn Dino campaign. The VR ballet piece is a co-creation with The Dutch National Ballet, and a beautiful fusion of a classic art form and the latest technology. The dinosaur themed VR/AR loyalty campaign for Dutch supermarket Albert Heijn brought VR and AR into the homes of millions of consumers. Moreover, Jip directed Europe’s first VR feature film In Your Face, starring an award winning cast and written by bestseller author Ronald Giphart. Being VR crazed and dedicated to get this new form of entertainment to the masses, Jip opened world’s first permanent virtual reality cinema. The VR Cinema is based in Amsterdam but international minded, hosting VR cinema pop-up events worldwide. The VR Cinema is set on showing the best storytelling VR has to offer from creators all over the world. .